While reading about Kellogg's Frosted Flakes "Earn Your Stripes" program, I couldn't help but think about that famous line from Field of Dreams.
The gist? Kellogg's is calling upon YOU. During the Superbowl on Sunday, a commercial called "Plant a Seed" will focus on how everyone can make a difference in building stronger communities and enriching a child's life. This call to action is part of the Earn Your Stripes (Tm) program.
The message? Kids are filled with a tremendous amount of promise and potential. And we need to give kids a place to REALIZE this. So, 50 fields across the US are to be renovated. What better way to keep families (kids and parents) active and engaged? The hope is that these fields will once again become places of fun and foster a sense of community. Check out this site for more info. (Am assuming the site will be ready by Sunday. So if you don't see much on it now, check back later.)
This post was written on behalf of MomCentral.