According to the website, the project was created after an overwhelming response to a Liberty Mutual commercial about the kindness of strangers. According to the site, "we thought, if one TV spot from Liberty Mutual can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing."
My son and I looked at the site together, watching a few of the shorts. Sometimes the concept of "responsibility" can be difficult to describe. But the site did get us talking. The site lists questions you can ask your child or debate with others and it reinforced some of the ideas we've talked about.
We especially liked "Hot Seat." Anyone who's worked in an office can relate and will get a giggle out of this animated tale of office bunnies who, upon finding themselves in possession of a broken office chair sneakily pawn the chair it off on other unsuspecting worker bunnies.
The website isn't just for parents or kids. It is for everyone. And its a pretty great idea.
This post was written on behalf of MomCentral.